During the opening ceremonies of the Olympics, Apple aired
three ads for its Genius Bar. Over the ensuing weekend, a number of widely-read blogs posted mostly negative pieces about the ads. Today, Apple's ad agency
told Mashable that the ads are no longer running and they were only intended to run the first weekend of the Games. Again, several posts were written on widely-read sites. And therein lies the real "Genius" of the ads: we're still talking about them.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/OqPtKOjMN2c/
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